I love wearing Nikes. They feel good on my feet, and they help me run faster when one of my patients is going berserk. Now we all have another reason for loving Nike shoes. Nike has linked up with six kids at Doernbecher Children’s Hospital in Portland, Oregon to design their own unique shoe lines which will be sold at Niketown stores around the nation and on niketown.com. The kids – who have medical conditions ranging from kidney disease and brain tumors to arm reattachment and open heart surgery – have pretty amazing stories. My favorite story is about Alice Heinz. She is 14 years old and she designed a pair of shoes based on her mom’s nursing uniform because her mom has a hard time finding shoes to match her scrubs. Heinz’s blue and green Air Dunks have numerous details including the words “Live, Love and Laugh” on the shoes’ cup soles.
Proceeds from the sale of the new line of funky-styled shoes go directly back to the children’s hospital to fund research and provide care for uninsured kids. The program has raised $850k for the hospital since the first line of shoes went on sale three years ago. I think the whole idea is really cool.